Marketing departments are choosing Drupal more than ever before. With Drupal 9, marketers can create engaging designs with Twig, tie Drupal’s data layer into new digital interfaces like Amazon Alexa, or integrate Drupal with thirdparty marketing tools and analytics systems. Plus, the editorial experience is better than ever. Drupal new WYSIWYG editor makes it easy to author content and the in-place content editing means faster website updates without IT support. However, marketers must answer one question before they choose Drupal: How well will my website rank in Google?
The short answer is very, very well. In fact, Drupal’s ability to rank well in Google is a competitive advantage to the companies that use it. From the NBC Olympics to Tesla Motors; from NASCAR to the NFL Super Bowl; from the White House to our Drupal.org, Drupal does extremely well in search rankings.
Drupal sites rank highly in Google because Drupal is developed by thousands of contributors. As new SEO requirements come to light, the Drupal community builds modules to address them. Updates are contributed in hours or days while other platforms wait weeks or months to catch up. This model of rapid community innovation creates a real advantage to marketing-driven organizations that choose to adopt Drupal.
But how does one evaluate the thousands of modules that exist? Which modules will solve today’s SEO problem best for your use case? Which modules have been adopted into Drupal 8 core and which ones will no longer be maintained? How should these modules be used and configured?
SELK will provide a comprehensive explanation on how to SEO your website: which modules to use and what exactly will be installed, configured, and implemented on your website. It’s exciting for us as well. The more Drupal 9 sites are search-engine optimized the right way, the better marketers will feel about Drupal overall. As Drupal’s reputation as an excellent marketing platform grows, Drupal grows.
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